Free riding global security

Arı writes*

Global security requires collective action. The security dilemmas that realist international relation theorists emphasize are essentially cases of more complex prisoner’s dilemmas, i.e., a “common security” where one state’s security depends on both friends and foes. In simpler words, “I cannot feel secure if my neighbor or my enemy feels insecure.” This definition contradicts the realist idea of security as a zero sum game, which also means that collective action can produce a win-win outcome. Sadly, this common security approach ignores the profits of war.

Revenues from the top 100 arms firms totaled $632 billion in 2023. These revenues belong to private military companies situated around the world who have no interest in maintaining global security but every incentive to promote conflict.

The companies that profit from war also lobby for state policies that increase arms sales. For example, in the US, private military companies have spent $2.5 billion on lobbying and $285 million on election campaigns in the past two decades. Most of these lobbyists have occupied powerful positions in the government from Pentagon to the White House. The arms companies’ back door to policy makers is against the best interest of  citizens and global security. Most US arms sales go to allies, such NATO members, which may not destabilize security, but sales to Philippines, Saudi Arabia, the UAE, Egypt, and Nigeria fuel instability in conflict-prone regions.

Profiting from war also takes place in countries that are actively involved in conflicts, such as Russia and Israel. In 2023, the top two defense companies in Russia saw a 40% increase in their combined revenues that totaled $25.5 billion. Three arms companies in Israel sold $13.6 billion in weapons. These profits create incentives to sustain conflicts.

Bottom Line: As revenues grow, arms dealers have even more leverage to promote policies that increase instability, conflict and profits. Their free riding weakens global security and destroys the lives of people experiencing conflict.


* Please help my Real Donut Economics** students by commenting on unclear analysis, alternative perspectives, better data sources, or maybe just saying something nice 🙂

** Why “Real”? In short, because (a) Raworth’s claims to being a “21st century economist” denies that all of her ideas were presented by others in the 20th century and (b) she presents no viable mechanisms (besides “be nice”) for achieving equality and sustainability. My students are more realistic. In long? Read this.

Rust Belt cities reborn?

Sara writes*

Pittsburgh and Detroit, known as Rust Belt cities because of their proximity to areas of heavy manufacturing, were two of the wealthiest American cities in the 20th century (Warda, 2016). Yet today, while one city is said to be a model for re-emerging sustainable cities (Mewawalla, 2024), the other is referred to as the worst case of urban decay in US history (Warda, 2016). The cities have comparable origins, and both attribute their wealth to specialisation, so what has led them down such different trajectories? What went wrong? Or perhaps more importantly, what went right?

Pittsburgh grew in the 1900s due to its favourable location at the confluence of two rivers, making it a unique trading hub with access to the Atlantic coast and the Midwest (Wikipedia, 2025). Eventually, thanks to Andrew Carniege, Pittsburgh became the “Steel City”, home to U.S. Steel, and produced close to half of America’s steel at the time (Mewawalla, 2024). However, as the city experienced deindustrialisation in the 90s, Pittsburgh was forced to diversify (Wikipedia, 2025).

Detroit, on the other hand, specialised in the automotive industry in the early 20th century and became known as the “Motor City” (Briscoe, 2024), home to the “Big Three” of car manufacturers, General Motors, Ford and Chrysler (Wikipedia, 2025). However, faced with foreign competition in the 50s and 60s, car manufacturers began relocating their factories to minimise production costs, while up and comers gained market share (Warda, 2016). Meanwhile, being the most segregated city in America from the 50s to the 70s, racial tensions contributed to declining social cohesion in Detroit (Briscoe, 2024).

So how have the Rust Belt cities fared, since being confronted with the dilemma of diversification? Put simply, only one managed to diversify in time. The Steel City diversified, becoming a frontrunner in health care, education and AI (Wikipedia, 2025) while embracing its “industrial heritage” (CityTalk, 2017) and modelling partnerships between the public and private sector (Fineman, 2010). In fact, Pittsburgh enjoys the title of being one of the most liveable cities in the US (Wince-Smith, 2014). Contrastingly, the Motor City, having failed to diversify in time, lags behind. The decline of the automotive industry induced high levels of unemployment and emigration (Briscoe, 2024), leading to a 61.4% decrease in the city’s population from the 1950 to 2010 and hence, a declining tax base (ELGP, n.d.). These factors, among others, contributed to the city having to declare an 18 billion USD bankruptcy in 2013 (Briscoe, 2024).

Since then, Pittsburgh has continued to grow as a hub for high-tech innovation (Wince-Smith, 2014), but Detroit’s rebirth is also on the horizon, with its population having grown for the first time in 66 years in 2023 (Harding, 2024). Still, urban renewal has been slow, as investment has flowed primarily from the private sector (Ager, n.d.), been limited to downtown (ELGP, n.d.), and revitalisation programs do not effectively represent the needs of the most vulnerable populations (Hill, n.d.).

So how could the present prosperity of two historically similar cities be reconciled? Can Detroit learn from Pittsburgh’s success?

Bottom line: Economic diversification exhibits a make-or-break point for the economies of Pittsburgh and Detroit, while other factors like the balance between public and private investment, and the cities’ ability to encourage entrepreneurship contribute to their successes in revitalisation.


* Please help my Real Donut Economics** students by commenting on unclear analysis, alternative perspectives, better data sources, or maybe just saying something nice 🙂

** Why “Real”? In short, because (a) Raworth’s claims to being a “21st century economist” denies that all of her ideas were presented by others in the 20th century and (b) she presents no viable mechanisms (besides “be nice”) for achieving equality and sustainability. My students are more realistic. In long? Read this.

GameStop’s short squeeze

Monica writes*

In January 2021, GameStop (GME), a struggling video game retailer, saw its stock price go from $20 to nearly $500 in just a few weeks. Before the surge, hedge funds had shorted GME’s stock—borrowing shares and selling them, anticipating that prices would fall and that they would be able to buy the shares back and profit from the difference. Against their short-selling expectations, users on Reddit’s forum r/WallStreetBets began buying shares en masse, causing a “short squeeze” as the stock soared. Hedge funds were forced to buy shares back at significantly higher prices to close out their positions.

While many retail investors aimed to profit from the speculative frenzy, some viewed the movement as a social rebellion against Wall Street insiders and a call for more accessible financial markets. Regardless of motivation, the event reflects a broader shift in power dynamics between retail traders and hedge funds, as individual investors coordinated through online platforms to challenge traditional financial institutions.

The surge was so extreme that brokerage platforms like Robinhood and TD Ameritrade imposed trading restrictions, preventing users from buying more shares while hedge funds remained trading freely. These restrictions sparked accusations of market manipulation in favor of institutional investors, leading to congressional hearings in the House Financial Services Committee (C-SPAN, 2021).

Eventually, GME’s stock price collapsed. Early investors who sold at peak prices made large profits, while late buyers suffered losses. Meanwhile, hedge funds—particularly Melvin Capital—incurred billions in losses, requiring a $2.75 billion bailout before shutting down in 2022 (NYT, 2022).

According to the Efficient Market Hypothesis (EMH), stock prices reflect all available information, so a change in market prices is only caused by new information. Under the assumption that all participants possess the same information, it is almost impossible to beat the market through speculation as stocks are traded at a fair price.

While hedge funds possessed the same information as retail investors (if not more), the latter overpowered the former through coordinated action driven by collective sentiment and momentum rather than individual rational analysis. In this manner, the GME surge was a market inefficiency. However, the price eventually collapsed, suggesting that speculative frenzies are a temporary anomaly and prices align with real market value in the long-term. Overall, the GameStop short squeeze highlights the limitations of the EMH: The market might be efficient over the long run, but short-term inefficiencies can be expensive — and exploited.

Bottom Line: GameStop’s short squeeze was a Reddit-driven speculative frenzy that caused massive losses to Wall Street hedge funds, underscoring the growing power of retail investors organizing online to reshape financial markets.


* Please help my Applied microeconomics students by commenting on unclear analysis, alternative perspectives, better data sources, or maybe just saying something nice 🙂

The failures of M&S

Dominika writes*

The well-known British retailer Marks & Spencer (M&S) sells clothing, home products and luxury food. Although it has always been a British retail giant, elsewhere in the world it has been overshadowed by bigger and better performing firms.

M&S was on the path to domination up until the end of the 20th century when it ran into trouble (Alon, 2006). There were multiple reasons for the firm’s failures, one of them was the emergence of other more trendy competitors that offered better prices, many of them were international retailers entering the UK (Mellahi et al. 2002). M&S’s strategy of “buying British” to ensure high quality ended up being very costly when other firms were sourcing from China (Mellahi et al. 2002). Internally the brand also had issues that required better management. Rather than advertising, M&S relied on its reputation for high quality goods (Alon, 2006). Unable or unwilling to change with the times, M&S lost touch with their clients as well as younger generations (Mellahi et al. 2002). Although M&S managed to survive the worst of their troubles, it continued to fall behind “trendier” brands  (Choudhary and Lo Piparo, 2019).

Bottom line: As of 2024 Marks & Spencer claims that its brand is coming back and financial results are improving, but it’s still not clear if the firm will recover from its lack of client-friendly innovation.


* Please help my Applied microeconomics students by commenting on unclear analysis, alternative perspectives, better data sources, or maybe just saying something nice 🙂

AI and democracy – a framework

Emil writes*

Today everybody talks about AI and many students use large language models (LLMs) such as ChatGPT. The wide-scale release of LLMs and generative AI has spurred the public discourse about the impacts of AI on society and especially on how AI might threaten democracy.

AI-generated synthetic content is flooding the public arena with false or misleading information. One infamous example is Trump’s posting of a fake image of Taylor Swift endorsing his election campaign. But generated content is only one example of how AI is threatening our democratic institutions. It is also expected to heavily disrupt the labour market, shift the balance between autocracies and democracies, and enable mass surveillance on unprecedented scales.

One of the core issues is that the speed and scale of new AI tools greatly outpaces governmental oversight and society’s ability to manage the consequences. To better assess the impacts of AI on democracy, let’s turn to Jungherr’s conceptual framework.

The definition of democracy itself might be contested, but it surely involves the idea of a government by the people and for the people. Democratic institutions are supposed to act on behalf of the people through different forms of electoral power delegation. Some people might be representatives, but the overall system is supposed to take everybody (or all eligible members of a state) equally into account.

Based on this, 4 different levels can be identified on which AI exerts different kinds of impact:

On the individual level, AI impacts both the ability of people to self-rule and the idea that self-rule is superior to other forms of decision-making processes. Self-rule here refers to the normative idea that all individuals govern themselves together without external interventions. A society without self-rule would for example be a dictator or Plato’s philosopher kings. The legitimacy of self-rule roots itself in the idea that the individual citizens can make informed decisions for themselves and their respective communities. This idea can be questioned in both directions by AI development. On one side, AI systems can lower the threshold to information access. On the other hand, AI-generated content can interfere with informed decision making. AI thus directly affects the informational foundations of self-rule. Beyond this rapid AI development might lead people to question if self-rule is the best way to govern society.

On the group level, AI impacts equality. While in reality no democracy achieves true equality, it is nevertheless a very foundational ideal. AI systems can be (mis)trained to reproduce societal biases or create new ones. The availability and kind of data play a central role in this creation of biases. After all, only what was measured in the past can be extrapolated into the future. Beyond this, the labour market impacts of AI technology can greatly increase or decrease equality depending on how the gains through AI advancement will be distributed. Here economic inequality and subsequent political disadvantages go hand in hand.

On the institutional level, AI-fuelled misinformation plays again a big role. AI systems can influence elections like never before. With such powerful systems, a group of few can try to game the institutional system meant to represent the will of the people. Another threat of AI is that it could eliminate the public perception of uncertain election results. The idea here is that institutionally a certain uncertainty is needed so that parties compete genuinely and that the public trusts the electoral process.

Lastly, on the system level, AI can reshuffle the relationship between democratic systems and other systems of governance. Here considerations about different possibilities of development and deployment of extensive AI systems matter greatly. AI can be integrated well into democracies and for example make democratic bureaucracies more efficient. However, autocratic systems can benefit immensely from the greater leeway they have concerning the privacy rights of their citizens. Autocratic leaders can collect extensively all the data they want and then use AI systems to leverage this data to tighten their grip on power and control.

Bottom Line: AI development will disrupt and impact democracy in many ways. To study these impacts is therefore vital. Untangling the different dimensions of this impact is a first and essential step for future research towards a better understanding of AI’s impact on democracy.


* Please help my Real Donut Economics** students by commenting on unclear analysis, alternative perspectives, better data sources, or maybe just saying something nice 🙂

** Why “Real”? In short, because (a) Raworth’s claims to being a “21st century economist” denies that all of her ideas were presented by others in the 20th century and (b) she presents no viable mechanisms (besides “be nice”) for achieving equality and sustainability. My students are more realistic. In long? Read this.

Problematic Dutch inheritance tax

Bente writes*

Income inequality in the Netherlands in 2017 was around 0.55, as measured by the Gini coefficient (CBS). However, the Netherlands implemented many policies to reduce this income inequality such as a progressive tax system and unemployment benefits. As a result, after taxes and benefits, the Gini coefficient for disposable income is only 0.29 (CBS). This shows the effectiveness of policies in the Netherlands to reduce income inequality. However, this is not yet the case for capital inequality in the Netherlands as the Gini coefficient for capital [a subset of wealth] was 0.79 in the Netherlands in 2017 (CPB) — a troubling figure that needs to be reduced.

Currently, households with more capital have a higher chance of getting an inheritance (Centraal Planbureau). In the Netherlands, the 10% highest capital owners receive 35% of gifts and 26% of inheritances, and they own 63% of net capital (Centraal Planbureau). Inheritance taxes start at 10% for the deceased’s partner and children and rise to 18% for other family members, on amounts below €154,000. Above that sum, the tax is 20% (belastingsdienst erfbelasting).

The average inheritance tax in 2015 was around 12%; the average on gifts was only 6% (Centraal Planbureau). Compare those figures to the lowest income tax: roughly 36% on incomes up to €38,000 (Belastingdienst inkomstenbelasting). This disparity shows the effort the Netherlands made to reduce income inequality, and how comparatively little has been done to mitigate capital inequality. In the Netherlands, only 0,51% of tax revenues come from inheritance taxes.

The inheritance tax must rise to reduce capital inequality (Geron), but such increases are not politically popular. Many citizens view inheritance taxes as an unfair double taxation, so politicians avoid them to protect their votes.

Action is needed to increase the inheritance tax in the Netherlands, to reduce capital inequality and possibly reduce wealth inequality. Wealth inequality remains higher than income inequality. Increased inheritance tax might reduce wealth inequality by creating a more balanced distribution of capital and wealth over generations (CPB). However, in the literature, a consensus has not been reached on whether inheritance increases or decreases wealth inequality (Elinder). This also results in discussions on the possible impact of increasing the inheritance tax (Elinder). In the Netherlands, research showed that inheritance did not cause an increase in wealth inequality between 2007 and 2015 (Centraal planbureau). This was because large inheritances were given from older wealthy people to less wealthy generations (Centraal planbureau). Furthermore, although lower-wealth households receive smaller inheritances, these inheritances represent a relatively higher increase in wealth for the lower-wealth households (Centraal planbureau vermogensongelijkheid). Considering these findings, the key question remains whether increasing the inheritance tax will help decrease wealth inequality in the Netherlands.

Bottom line: Higher inheritance taxes will reduce capital inequality in the Netherlands. Further research is needed to see if they will also reduce wealth inequality.


* Please help my Real Donut Economics** students by commenting on unclear analysis, alternative perspectives, better data sources, or maybe just saying something nice 🙂

** Why “Real”? In short, because (a) Raworth’s claims to being a “21st century economist” denies that all of her ideas were presented by others in the 20th century and (b) she presents no viable mechanisms (besides “be nice”) for achieving equality and sustainability. My students are more realistic. In long? Read this.

The Swiftie economy

Lotta writes*

Few artists have earned a nickname as bold as ‘the music industry’, but Taylor Swift has. And that was a decade before the current heights of her fame. Her level of success isn’t only based on musical talent, but a strategically built economic ecosystem where fans are not just consumers, but active participants, marketers, and investors. This fan-driven engine generates extraordinary demand, leveraging inelasticity and exclusivity, to transform cultural excitement into record-breaking profits.

Fans form the core of Swift’s economic success, with their strong, inelastic demand. Her devoted fanbase views purchases not only as transactions but as investments in their own identity and sense of belonging driven by emotional attachment to Swift’s art. Fans don’t just buy products; they buy into a shared identity. This makes them less price-sensitive: they will continue to buy despite high costs. Ticket sales for her tour demonstrate this: Concerts sold out effortlessly despite resale prices soaring into the thousands. The Eras Tour was the highest-grossing tour in history. Swifties’ emotional loyalty and perception of the concert’s value as a unique cultural experience resulted in inelastic demand for tickets.

Exclusivity further fuels demand: Swift strategically employs scarcity, releasing limited-edition album variants and merchandise. This creates a sense of urgency and fans are eager to purchase out of fear of missing out. Moreover, by offering products perceived as rare, Swift leverages status signaling, where ownership becomes a symbol of cultural capital. Furthermore, by making her products exclusive, Swift leverages fans’ willingness to pay higher prices. This allows her to capture a greater portion of consumer surplus, the extra value fans place on her products, and convert it into revenue.

Beyond functioning as participants, Swifties essentially act as ‘investors’, committing both emotionally and financially to her success, seeing purchases as part of their identity and community. This investment mindset explains Swift’s album sales dominance in the streaming era. After Adele, a fellow sales giant, failed to debut with a million copies in 2021, the industry widely believed that the era of one million debuts was over, signaling a perceived decrease in demand for non-streaming formats. Yet, Swift has achieved three separate million-debuts since. Much of this is owed to the loyalty-driven investment behavior of her fanbase. Fans want Swift to break records, viewing purchases as contributing to her cultural significance. Physical albums hold symbolic value, and limited-editions are seen as collectible assets, enhancing their perceived value. The willingness to buy multiple album variants, despite cheaper streaming alternatives, highlights how Swifties view consumption also as symbolic ownership and cultural capital.

Furthermore, fans act as an unpaid marketing army, boosting her brand through user-generated content and social media engagement. Unlike traditional paid marketing campaigns, Swifties generate organic demand. The Eras Tour is a prime example of this: each show became a social media event, with fans livestreaming performances and dissecting every detail. The constant online buzz intensified the sense of cultural relevance, attracting wider attention. This translates directly into higher streaming numbers and sales as her audience grows. This demonstrates the power of network effects: as fan engagement grows, the perceived value of being part of the community increases, leading to even greater participation and spending.

Bottom Line: Taylor Swift’s fan economy is a self-reinforcing cycle of high demand. Through participation, strategic exclusivity, and investment-minded dedication, she has captured an audience that not only consumes but actively fuels her success. Taylor Swift has given us a masterclass in turning consumer loyalty into profit.


* Please help my Applied microeconomics students by commenting on unclear analysis, alternative perspectives, better data sources, or maybe just saying something nice 🙂

Wealth tax’s environmental costs

Philippine writes*

In 2018, France replaced the Impôt de Solidarité sur la Fortune (ISF) with the Impôt sur la Fortune Immobilière (IFI), significantly altering the taxation of wealth (Service-Public, 2025). While it is too early to assess the environmental impact of such a taxation amendment in statistical terms, I argue that the reform’s changes in incentives are likely to lead to detrimental environmental consequences.

Increased financial investments, more emissions
The ISF previously taxed both financial and real estate assets, while the IFI only applies to real estate holdings (Bach, 2021). This shift incentivized wealthy individuals to move their investments from real estate to financial assets – many of which support high-emission industries – or move their investments to mobile polluting assets such as yachts (Bonneau, 2020). However, the CO2 emissions related to the financial assets of the wealthiest already have a massive environmental impact. A report revealed that the combined wealth of 63 French billionaires generates as much CO2 as 50% of the country’s population due to their investments in polluting industries (Oxfam, 2023). Accordingly, by eliminating taxation on financial wealth, the state is eliminating barriers for the wealthiest to allocate their capital to high-emission sectors, further exacerbating climate change.

Decreased real estate sustainable investments, more emissions
Furthermore, by taxing real estate more heavily than financial assets, the IFI is expected to discourage investment in the renovation and insulation of buildings (Bonneau, 2020). This, in turn, could slow critical efforts to reduce energy waste and lower carbon emissions. (Bonneau, 2020). The government justified the shift from the ISF to the IFI by arguing that taxing financial wealth less would stimulate economic growth. However, in practice, this change has disincentivized sustainable investments in real estate, further delaying necessary environmental adaptations in the housing sector.

Reduced fiscal resources for green transition
Beyond shifting investments toward carbon-intensive industries, the transition from ISF to IFI also resulted in a significant loss of government revenue. These losses are estimated to exceed 5 billion euros by Thomas Piketty. This drastic reduction in tax revenue also means fewer public funds available for financing the green transition. A report commissioned by the French Prime Minister in May 2023 estimated that achieving the country’s net-zero emissions goals would require approximately €70 billion by 2030 (France Stratégie, 2023). While the direct causal link between the tax reform and decreased environmental funding is complex, the reduction in fiscal capacity due to the tax reform should make it more challenging to secure the necessary public investment to embrace Green Transition effectively.
A proposed solution to counter these challenges is a climate wealth tax, which would consider both wealth level and carbon footprint to determine taxation (Oxfam, 2023). This approach could incentivize wealthy individuals to decarbonize their financial portfolios, steering investments toward greener assets.

Bottom Line: From an environmental perspective, the shift from the ISF to the IFI should have severe negative consequences. By favoring financial investments over real estate, it has increased capital flows into high-emission industries, discouraged sustainable housing investments, and reduced government funding for climate initiatives.


* Please help my Real Donut Economics** students by commenting on unclear analysis, alternative perspectives, better data sources, or maybe just saying something nice 🙂

** Why “Real”? In short, because (a) Raworth’s claims to being a “21st century economist” denies that all of her ideas were presented by others in the 20th century and (b) she presents no viable mechanisms (besides “be nice”) for achieving equality and sustainability. My students are more realistic. In long? Read this.

Speciesism, consumerism and the BBB

Sarah writes*

Since WWII, consumer culture has exploded (Kerryn Higgs, 2021). With big advertising shaping societal norms, individuals now equate their identity with purchasing power. Our desires have expanded under the illusion of fitting in, feeling safe, or staying comfortable. While identity has long been tied to material representation, whether fashion or dining habits, the information age has accelerated this phenomenon. Why keep one trend for a year when you can switch four times? The eating habits of the ’90s pair well with Shein’s latest skinny jeans. Thin is in.

Markets have expanded and industries must evolve. Thus, maximization and efficiency drive production. But it’s not just our bodies that have to adapt; our environment and its inhabitants do too.

We are constantly hungry (or so we believe). Per capita meat consumption has roughly doubled in some regions (Ritchie, Rosado & Roser, 2023). Yet, we justify our extraction of resources from other species under the illusion of intellectual superiority. Speciesism—the assumption that human interests are worth more than those of other species—sustains the bio-industry, which slaughters billions annually, contributing massively to climate change and environmental destruction [related post].

Scientific advancements have repeatedly debunked myths about a lack of animal sentience and pain perception. Still, we dismiss the suffering of farmed animals, failing to acknowledge that their stress translates to our own.

You see, big advertising isn’t just about fashion or technology brands. It also pushes for meat and dairy consumption. EU-subsidized campaigns promote increased pork intake despite well-documented health, animal welfare and environmental risks (Boffey, 2020) . In the Netherlands, like many countries, children are introduced to milk at an early age, ingraining dietary habits before they can critically assess them. It is almost as if advertising erodes personal reflection. Because if corporations do the thinking for us, and if so many people trust them, what could go wrong?

Quite a lot. Despite the Netherlands producing vast amounts of meat, the majority of it is exported (CBS, 2021). Meanwhile, Dutch citizens bear the consequences. Negative externalities, especially excessive nitrogen emissions from livestock, strain their environment. And rather than implementing a gradual transition, such as scaling down animal production through subsidies, the government hesitates, as political concerns dominate sustainability. EU regulations on sustainability threatened to raise costs to farmers. In response the Dutch government offered to buy out farmers rather than making proactive reforms.

Those buyout offers created  financial and emotional burdens on the frustrated and unheard farmers, who took to the streets, flying inverted flags in protest. Their demands resonated with the BBB, an opposition party that used its new popularity to partially overturn key regulations.

The result? A delayed response that exacerbates environmental degradation and inflates future costs.

So, cheers to big advertising, cognitive dissonance and politicians working for their voter base. Nothing has changed, and the crisis will only get worse.


* Please help my Real Donut Economics** students by commenting on unclear analysis, alternative perspectives, better data sources, or maybe just saying something nice 🙂

** Why “Real”? In short, because (a) Raworth’s claims to being a “21st century economist” denies that all of her ideas were presented by others in the 20th century and (b) she presents no viable mechanisms (besides “be nice”) for achieving equality and sustainability. My students are more realistic. In long? Read this.

Milder salsa in Mexico City?

Mayte writes*

Mexico City is renowned for its vibrant street food. Nothing beats tacos with pico de gallo and salsa after a night out. But recently, I’ve noticed that some of my favorite taquerias have turned down the heat in their salsas. After some chats with friends and a quick Google search, I realized that I am not alone in this feeling and that the culprit seems to be gentrification.

Since the COVID-19 pandemic, Mexico City has become a popular spot for digital nomads, according to their rankings. Specifically, the neighborhoods of Condesa and Roma in the historic center of the City have become increasingly popular (Brooks,2022). Given that the salaries of these nomads are in USD, they have larger purchasing power compared to locals, ultimately increasing rent prices and living costs in these neighborhoods. For traditional taquerías and street stalls, this has resulted in increasing competition with artisanal coffee shops, upscale brunch spots, and international fusion restaurants. This influx of wealthier consumers brings a change in preferences, leading to a shift in the market equilibrium—where milder salsa flavors become more profitable, as shown in the figure below.

Figure 1: Effects of Gentrification on the Taco Market

Local vendors are faced with an economic trade-off: they can either cater to a broader less spice-tolerant customer base and lose traditional recipes or risk losing business in an increasingly competitive market. Many choose to meet this new demand curve, reducing the spiciness of their salsa to adapt to the preferences of these new customers. For local consumers, less spicy means less utility when it comes to late night recoveries and fewer pesos in your pocket.

Gentrification has also increased the opportunity cost of maintaining traditional salsa recipes. Adjusting spice levels can be seen as a rational response to market incentives, appealing to the preferences of higher-income consumers, who have greater purchasing power and influence on market trends. However, in reality, not all vendors have adopted this market strategy. Some taquerias have chosen to present their salsas with tiered spice levels allowing consumers to self-select according to their tolerance to spice allowing vendors to maximize their profits without alienating local customers (Wagner, 2024).

As gentrification continues to reshape Mexico City, street vendors are challenged to navigate shifting demand, rising costs, and fiercer competition, even as they try to hold on to tradition.

While this post mostly focused on the culinary consequences of gentrification, I want to note that these shifts are just one reflection of a larger, more troubling problem. The economic pressures tied to gentrification have led to the displacement of long-time residents due to skyrocketing rental prices, pushing locals out of neighborhoods they’ve built over generations (Brooks, 2022; Narcia, 2024).

Bottom Line: Gentrification in Mexico City has altered the flavor of traditional salsas and the livelihoods of the communities that serve them. This raises important questions s on how to grapple with economic growth and its impacts on culture and local communities.


* Please help my Applied Economics students by commenting on unclear analysis, alternative perspectives, better data sources, or maybe just saying something nice 🙂